You are the head of marketing -- the CEO asks: "what's our website conversion rate?"Pause. Breathe. And NEVER provide a blended conversion rate for the entire website.On this episode, James & Benji are joined by Gaetano DiNardi, Growth advisor and B2B marketing guru to discuss the horror that is blended conversion rates and how to move in a better direction.Link to Post:https://www.linkedin.com/posts/officialg_marketing-activity-7051897994480087040-lWx4?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Gaetano: https://www.linkedin.com/in/officialg/

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