For this blog intro, we have to mix up the style a little bit.  See, you’re reading a blog about a podcast about why podcasts work, in which we interview a host from a podcast from a site made famous through its blogs… Y’all ready to get meta? In our most recent episode of B2B Growth, we talk to Scott Barker, Head of Partnerships at Sales Hacker, evangelist at Outreach and host of The Sales Engagement Podcast. Scott was originally a sales guy but years of selling to marketers turned him into one. And that transition also taught him a lot about the power of podcasting.  And if our intro was at all confusing, don’t worry — Scott breaks down why podcasts work and how you can reap the rewards. He goes over: Why you need to deliver value outside your funnel Why genuine curiosity always beats a hard close in podcasting How podcasting strengthens partnerships Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

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