Listen "Marketing Fails: McDonald’s Olympic Blunder & Sony's PSP Misstep"
Episode Synopsis
What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing failures that left customers frustrated and brands scrambling.In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.For more Marketing Fails check out B2B Growth on YouTube: https://www.youtube.com/@b2bgrowth
More episodes of the podcast B2B Growth
Make a Podcast People Love
26/11/2024
5 PERFECT Examples of B2B Content
19/11/2024
The State of Video Podcasts
12/11/2024
The $5.4 Billion Computer Bug
31/10/2024
Electronic Arts' ILLEGAL Marketing Campaign
29/10/2024
Secrets to Master LinkedIn in 2024
22/10/2024
Why Sonic Added Pickleball Courts
01/10/2024