Marketing as Practice, Not Function, with Eric Olson

09/06/2022 24 min Episodio 1722
Marketing as Practice, Not Function, with Eric Olson

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Episode Synopsis

In this episode, Benji talks to Eric Olson, CMO at Quickbase.We discuss:Developing a "Win Together" cultureUnifying messaging & goals across departmentsWhat it looks like to have Marketing own the pipeline