Customers First, Strategy Second, with Kaylee Edmondson

B2B Growth
29/06/2022 33 min Episodio 1736
Customers First, Strategy Second, with Kaylee Edmondson

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Episode Synopsis

In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper .  Discussed in this episode: Working to understand your customersPivoting away from a mql/sql approachHow to crawl, walk, run into a more ungated content structure
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