Add Friction to Your Marketing, with Jacob Azia

02/06/2022 22 min Episodio 1718
Add Friction to Your Marketing, with Jacob Azia

Listen "Add Friction to Your Marketing, with Jacob Azia"

Episode Synopsis

In this episode, Benji talks to Jacob Azia, Consultant & Advisor for Early Stage tech companies.Jacob discusses what the right amount of friction looks like in our marketing and how to move away from the obsessions with MQLs.