Guest: Kyler NixonHost: Justin KingIn this episode, Justin King sits down with Kyler Nixon, to discuss the evolution of digital transformation in B2B businesses. They explore how distributors and manufacturers can leverage technology to create seamless customer experiences, improve efficiency, and drive growth. The conversation covers the challenges of adoption, the changing role of sales teams, and the importance of omnichannel strategies in today’s competitive landscape.Key TakeawaysDigital Transformation is No Longer OptionalBusinesses must adopt digital tools to stay competitive.It’s not just about eCommerce—data-driven decision-making and automation play a crucial role.Customer Expectations are ChangingBuyers want seamless omnichannel experiences across self-service, sales reps, and digital platforms.Personalization and convenience drive customer loyalty.The Sales Role is ShiftingSales reps are moving from order-taking to consultative advisors.Companies that equip their teams with customer insights and data gain a competitive edge.Technology Must Work for the BusinessIntegrating ERP, CRM, and eCommerce enables better decision-making and efficiency.A strong digital foundation improves both internal operations and customer satisfaction.Adoption Challenges and How to Overcome ThemResistance to change is common, but strong leadership and training are key.Aligning technology investments with business goals ensures long-term success.Show LinksFREE CommunityGPT - The B2B eCommerce Brain (try for FREE)How to Connect with Kyler NixonConnect with KylerIntroducing B2B eCommerce World.  A conference focused on networking, education and training.  Melbourne, Australia August 19-20Scottsdale, Arizona November 3 - 4https://b2becommerceworld.org

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