We dive into how to market a B2B startup with Jacob Smith, co-founder of Humans of the Internet, a venture community investing in startups focused on digital infrastructure, open source software and sustainability. Jacob shares his journey from being a professional musician to founding a tech B2B startup that was eventually acquired by Equinix in 2020. Jacob gives us his approach to marketing innovation, community building, and storytelling specifically tailored for B2B startups. We discuss the power of authenticity, self-awareness, and delivering on promises to establish trust with customers. Plus, Jacob shares his secret sauce to stand out among more established brands.“Stretch to be holistic and take ownership over the customer journey, like you’re a maitre d'”, says Jacob.What You’ll Learn:How to create trust as a B2B startupEffective creative marketing strategiesHow to apply the 80/20 rule Growth frameworks for B2B startupsWho makes great hiresMentioned in this Episode: Setting the Table by Danny MeyerJacob’s Bio:Jacob Smith is an entrepreneur and investor working primarily in digital infrastructure, sustainability, and open source ecosystems. He was co-founder of a venture-backed startup (Packet) which was sold to Equinix in 2020. Previous career chapters include roles in nonprofit management, digital marketing, and as a performing classical musician. Originally from California, Jacob now lives with his family in Southern Vermont.More from our guest: Jacob SmithB2B Creatively is powered by Stories Bureau.Connect with us on LinkedIn:Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across mediaKory Grushka, Founder and Creative Director of Stories BureauAlisa Manjarrez, Managing Director of Stories Bureau

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