In this repurposed episode, originally a webinar, Michael Vax, Founder of CommerceIsDigital, a seasoned B2B eCommerce expert, joins us from sunny Barcelona. Michael, a legend in the B2B eCommerce world, lends his time and expertise to discuss the future of digital commerce and the intricacies of B2B transactions.Key Takeaways:(05:26) Michael’s B2B eCommerce consulting and training efforts.(08:13) The distinct expectations of B2B buyers vs B2C consumers.(10:25) Emphasis on B2B buyers' focus on job-related purchasing.(15:04) Friction is necessary in B2B purchases and contrasts with B2C.(19:08) Expectations for a digital buying process in B2B settings.(21:06) Collaborative buying processes in B2B and stakeholder roles.(22:22) Integration of sales support and expertise in digital buying.(24:56) The utility of multiple shopping carts in organizational purchasing.(26:46) Challenges in B2B product discovery due to complex product data.(28:45) Importance of guided selling for complex B2B purchases.(32:56) Potential of AI in enhancing B2B buyer experience and associated. Resources Mentioned:Michael Vax -https://www.linkedin.com/in/michaelvax/CommerceIsDigital | LinkedIn -https://www.linkedin.com/company/commerceisdigital/CommerceIsDigital | Website -https://commerceisdigital.com/Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

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