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Listen " Staying Profitable Amid Tariff Changes: Steven Selikoff on Navigating the End of De Minimis "
Episode Synopsis
Why are smart entrepreneurs celebrating the end of de minimis while their competitors panic about margin compression?The suspension of the de minimis rule has left many e-commerce sellers scrambling to understand new costs and compliance requirements. In this episode of B2B Breakthrough, host Ciara Cristo chats with Steven Selikoff (https://www.linkedin.com/in/stevenselikoff/), founder of Product One (https://product.one/) and author of The Complete Book of Product Design, Development, Manufacturing, and Sales, about navigating the new tariff landscape with a profit-first mindset. Steven breaks down the myths surrounding de minimis changes, reveals how tariffs and duties can actually be tax-deductible, and shares his proven strategies for achieving 9-10x multipliers even in challenging trade conditions. Learn why building a "purple cow" product is your best defense against margin compression and how smart entrepreneurs can turn trade disruption into competitive advantage.
Tune in to learn:
(00:00) The Reality of De Minimis Rule Changes and Business Impact
(08:10) The Biggest Myth: Tariffs and Duties Are Tax Deductible
(13:26) Product One's Focus on Profitable Product Development
(18:05) Alibaba CoCreate Event Advertisement
(18:42) The Purple Cow Strategy: Differentiation for Better Margins
(25:04) Audience Research and the Porsche SUV Success Story
(29:53) Ten Strategies to Combat Tariff Impact
(34:19) 30-Day Action Plan for Tariff Preparation
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Chapters
(00:00:00) - How to Make a Business Profitable(00:00:19) - B2B Breakthrough: Tariffs & Trade(00:01:52) - What is De minimis and Is It Affecting E-Commerce(00:04:09) - What does the shift to D2C for e-commerce sellers(00:06:01) - What should e-sellers Know About the Compliance Requirement on(00:07:48) - Importing DDP(00:13:33) - What Product One Does for Small Business Owners(00:17:59) - Where AI Sourcing Engines Take You(00:18:53) - Sourcing at a Better Margin(00:25:31) - How to Find Your Purple Cow(00:29:18) - What mistakes are sellers making that can help them combat these?(00:30:28) - How to Manage Your Tariffs(00:34:45) - Tariffs: What Businesses Need to Do Now(00:37:15) - B2B Breakthrough: Accelerating Business Growth
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