A Business Case for DEI in Aviation with Jennifer Pickerel

08/08/2025 39 min
A Business Case for DEI in Aviation with Jennifer Pickerel

Listen "A Business Case for DEI in Aviation with Jennifer Pickerel"

Episode Synopsis

In this episode, host Shaesta Waiz speaks with Jennifer Pickerel—President of Aviation Personnel International and a veteran executive search consultant—about the rollback of diversity, equity, and inclusion (DEI) efforts in aviation and its real-world impacts. Drawing on over two decades of experience in recruitment, leadership development, and organizational culture, Pickerel examines how performative DEI, policy softening, and cultural misalignment can undermine both safety and profitability. They explore the business case for genuine inclusion, the mechanics of effective mentorship, sponsorship, and allyship, and share concrete tactics for women to advocate for themselves by reframing their requests around company goals. Pickerel also offers practical tools for researching organizational culture, building strategic networks, and sustaining resilience when formal DEI programs recede.



Episode Notes


Shaesta Waiz sits down with Jennifer Pickerel to unpack:

The current state of DEI in business aviation

Why superficial diversity initiatives falter

The role of culture in hiring and retention

Building mentorship, sponsorship, and allyship organically

How women can present a business case for their own advancement

Tools for assessing company culture before you apply

Strategies for young women to stay and thrive in aviation


Chapter Breakdown00:00 | Diversity in Aviation07:22 | Women in Pilot Statistics10:00 | Shifts in DEI Commitments12:45 | Culture’s Role in Hiring15:08 | Mentorship and Sponsorship17:42 | Defining True Allyship20:13 | Overcoming Industry Challenges22:56 | Assessing Organizational Culture25:20 | Inspiring Young Aviators



Follow Jennifer Pickerel

LinkedIn: Jennifer E. Pickerel - President - Business Aviation

API: Jennifer Pickerel - President - Recruiter



Follow Shaesta Waiz

Website:⁠⁠ shaestawaiz.com⁠⁠

LinkedIn:⁠⁠ Shaesta Waiz⁠⁠

Instagram:⁠⁠ @shaesta.waiz⁠⁠

TikTok:⁠⁠ @shaestawaiz

Shaesta Waiz on YouTube⁠⁠⁠⁠YouTube (Aviate Platform)⁠⁠



Production, Distribution, and Marketing By Massif Studio & Production & The Tallawah Group⁠⁠

Website:www.massifsp.com⁠⁠

LinkedIn:⁠⁠ Massif Studio & Production⁠⁠

Website:⁠⁠ www.TallawahWorldwide.com

⁠⁠LinkedIn:⁠⁠ The Tallawah Group⁠⁠

For inquiries about sponsoring the podcast, email ⁠[email protected]⁠.


Learn more about your ad choices. Visit megaphone.fm/adchoices

More episodes of the podcast AVIATE with Shaesta