Contributor(s): Ed Gillespie, Jo Confino | What strategies can individuals within organisations use to make their organisation more successful and sustainable? Ed Gillespie is the co-founder and creative director of Futerra Sustainability Communications. Futerra arose from the frustration of its co-founders, in the late 1990's, with the unsophisticated communications around sustainable development, and the dull and worthy messaging of corporate social responsibility. Supported by a grant from the National Endowment for Science, Technology and the Arts, they started a major research programme to develop guidelines for sustainability communications, now known as their popular 10 Rules. Ed Gillespie guards against green-wash while putting some fun and passion into sometimes complex messages. His interesting career history includes working for the Natural History Film Unit, as a marine biologist in Australia, New Caledonia and Orkney and on environmental issues for Transport for London. Ed has Masters degrees in both Marine Conservation and Sustainable Development, is a Trustee of Anti-Apathy and writes regularly for The Guardian.

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