How Does Political Advertising Target Voters on Social Media?

Automated Societies
17/05/2022 17 min

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Episode Synopsis

As we countdown to the election, we're seeing an increase in political advertising, not just on billboards and TV, but also online.  It's even crept into online games and Grindr. In this episode we talk to Professor Daniel Angus about the rise of political advertising on social media and the use of micro-targeting to shape political messaging.

View transcript: https://www.admscentre.org.au/transcript-political-advertising/

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