Send us a textThe biggest safety challenge Honda is tackling isn’t autonomy—it’s the way people actually drive.Honda has one of the boldest safety targets in the industry: zero traffic fatalities by 2050. It’s ambitious, but when you hear Brian Bautsch, Director of Safety Strategy, American Honda Motor Co., Inc., explain the three-part strategy behind it—technology, human behavior, and national partnerships—it starts to sound a lot more achievable. In this conversation, Brian shares how Honda is pushing both vehicle innovation and driver education at the same time, including a K–12 program already reaching nearly a million students.We also dig into the reality of today’s safety data, why risky behavior remains the biggest hurdle, and how dealers play an essential role in helping customers understand the technology already in their cars. If you’re curious how OEMs think about the future of safety—and what it means for the people interacting with customers every day—this episode is a surprisingly practical look at where we’re heading.Timestamped Takeaways0:00 Intro0:36 Honda’s zero-fatality goal1:04 The three-part strategy behind 20501:29 Teaching safer behavior: K–12 education program2:24 Reaching nearly 1M students2:45 How modern safety tech is evolving3:27 Preparing customers for Level 3+ autonomy3:55 Why education builds trust with drivers4:26 How dealers fit into Honda’s safety plan5:10 Are we on track for safer roads?6:00 ClosingConnect with Brian Bautsch: https://www.linkedin.com/in/brian-bautsch-947b349a/Learn more about Honda's Safety Initiatives: https://global.honda/en/safety/policy/Our coverage of Automobility LA is brought to you by our friends at Cars Commerce: https://www.carscommerce.inc/⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: Automotive State of the Union ASOTU CON Sessions

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