Send me a text!Should you give away free content on your website, or should readers enter their email to access it? Many authors struggle with this decision. Allison Lane explains why collecting emails isn’t just about growing a list—it’s about delivering value in a way that builds trust and engagement.You’ll learn the best way to offer free resources so that readers actually use them, stay connected with you, and take the next step toward buying your book or working with you.What You’ll Learn:✅ The biggest myth about free content (and why it’s misleading)✅ How to design an opt-in page that converts without overwhelming readers✅ Why delivering freebies by email increases engagement and trustResources Mentioned:Your Bio Package Guide: https://www.lanelit.com/package Free Author Branding Checklist: https://www.lanelit.com/checklist2  Have a question? Email Allison at [email protected]:[00:01:09] What does it mean to require an email for free content?[00:03:13] Why readers engage more when content is emailed instead of instantly available[00:06:25] The best way to create a sign-up page that encourages downloads Enjoyed this episode? Take a moment to rate, review, and share the Author’s Edge podcast with fellow authors. Your support helps us bring more actionable strategies to help you succeed. Got a question for our next Q&A? Click the "Send Me a Text" link at the top of the show notes.Tune in now to discover the best strategy for your author platform. https://www.youtube.com/watch?v=ezgZ6EoW_R0 Ready to finally finish your book or proposal? The Super Secret Book Writing Club starts soon with book marketing genius Allison Lane and bestselling author + book whisperer Samantha Bennett. In just six months, you’ll get crystal clear on your book idea, create a market-ready manuscript or proposal, and build the audience and marketing plan to sell it. Spots are limited - learn more at LaneLit.com/writingclubRate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitFacebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing!👍 Like, comment, and share this video if you found it helpful!

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