Send me a text!Have you ever wondered why some books take off while others struggle to get noticed? It’s not just about great writing… it’s about smart marketing.Allison Lane sat down with Dr. Mara Einstein, a marketing expert, former MTV executive, and author of “Hoodwinked: How Marketers Use the Same Tactics as Cults,” exposing the hidden strategies brands use to influence consumers. As a professor, speaker, and media commentator, she helps people recognize and protect themselves from deceptive marketing tactics.She reveals how big brands use cult-like tactics to influence consumers and how authors can apply similar strategies to grow their platforms. If you’re looking to increase visibility, attract the right readers, and build a lasting brand, this episode is packed with must-know insights.🎧 Tune in now to transform your book marketing strategy.What You’ll Learn:The biggest mistake authors make when trying to build their platform.Why traditional publishers look for more than just a great book, and how to meet their expectations.How to develop a personal brand that makes you unforgettable.Resources Mentioned:Dr. Mara Einstein’s Book: Hoodwinked: How Marketers Use the Same Tactics as Cults https://bookshop.org/a/55773/9781493086153 Follow Dr. Mara on TikTok: https://www.tiktok.com/@drmaraeinstein Allison’s Free Annual Content Calendar: https://www.lanelit.com/content Timestamps [00:03:06] The #1 mistake authors make when marketing their books.[00:12:23] The influencer strategy that’s changing book promotion.[00:19:32] The branding shift that changed everything for Dr. Mara.[00:26:05] How she gained 25K TikTok followers in six months.If you enjoyed this episode, take a moment to rate, review, and share The Author’s Edge. Your support helps us bring more expert advice to authors like you.Have questions or insights? Email me at [email protected]. Let’s keep the conversation going. Tune in now. https://www.youtube.com/watch?v=lp5vMSvXbdgReady to finally finish your book or proposal? The Super Secret Book Writing Club starts soon with book marketing genius Allison Lane and bestselling author + book whisperer Samantha Bennett. In just six months, you’ll get crystal clear on your book idea, create a market-ready manuscript or proposal, and build the audience and marketing plan to sell it. Spots are limited - learn more at LaneLit.com/writingclubRate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitFacebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing!👍 Like, comment, and share this video if you found it helpful!

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