Send me a text!What if your book doesn’t fly off the shelves just because it’s published? Allison Lane dives into the truth about book marketing myths with editor and author Terry Whalin. From breaking down publisher expectations to showing you how to reverse-engineer your author strategy, this episode gives you the clarity and tools to stop spinning and start selling.Whether you’ve just launched your first book or have a shelf full of titles, don’t miss this straight talk on building visibility and making your book work for you.Listen now and find out how to take charge of your book’s success.What You’ll Learn:The biggest myth authors believe about publishers (and what to do instead).How to create book marketing momentum using the Rule of 5.What works in 2025 for getting reviews, visibility, and real book salesResources Mentioned:Terry Whalin’s blog spot: https://terrywhalin.blogspot.com/ | Subscribe: https://t.co/W6uU64u6aA Terry Whalin’s Book: 10 Publishing Myths by Terry Whalin: Insights Every Author Needs to Succeed - https://bookshop.org/a/55773/9781642794526 Publishing Offer - Get the book + $200 in bonuses: https://www.marketing4books.com/us-ord Connect with Terry on LinkedIn over 19,400 connections: https://www.linkedin.com/in/terrywhalin/  | on X 175K followers: https://x.com/terrywhalin Join Bestseller Launch School: https://www.lanelit.com/bestseller Book recommendation: Kenny’s Bright Red Scooter: https://bookshop.org/a/55773/9781636981352 Timestamps:[02:00] – The #1 myth authors believe about publishers[08:30] – How a children’s book author sold 10,000 copies through the military[17:00] – Terry’s marketing wake-up call and the power of blogging[24:00] – Why your book needs reviews—and how to get them[30:00] – The 11th publishing myth and a free resource you needWatch here. https://www.youtube.com/watch?v=6MKfJB_W0WQ Ready to finally finish your book or proposal? The Super Secret Book Writing Club starts soon with book marketing genius Allison Lane and bestselling author + book whisperer Samantha Bennett. In just six months, you’ll get crystal clear on your book idea, create a market-ready manuscript or proposal, and build the audience and marketing plan to sell it. Spots are limited - learn more at LaneLit.com/writingclubRate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitFacebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing!👍 Like, comment, and share this video if you found it helpful!

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