It's a question most business owners don't want to ask, but one that can have a big impact on long-term success and growth. 
Join Zara McGuffie as she delves into the risky world of rebranding with Owen Rask, uncovering the hidden reasons why even thriving businesses need to evolve. 
In this episode, you'll discover:

The story behind Rask's rebrand and why they ditched their logo

How a simple shift in messaging can transform your target audience and attract new customers

3 crucial mistakes to avoid when rebranding your business, saving you time and money

The ideal framework for a successful rebrand, providing a step-by-step guide for your own business


AUSTRALIAN BUSINESS PODCAST RESOURCES

Free Business Owner Community

Free Marketing Call with Zara

Inflection Accelerator Program


Rask Resources

Access Show Notes

Invest with Owen

Mortgage Broking

Financial Planning

Property Coaching

100-point property checklist (PDF)

Accounting with Grey Space

Business Coaching


Rask Core – DIY investing

Owen’s FREE investor bootcamp

Ask a question


DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg
Learn more about your ad choices. Visit megaphone.fm/adchoices

Ver todos los episodios