When it comes to creating great content everything starts with consistency.



You’ve got to be able to publish episodes on schedule, week after week.



And a big part of that is having a system to allow you to create those episodes easily over time, with spending just the minimum amount of time necessary, so you can spend the rest of your time on higher value (and higher leverage) activities, like connecting with your audience, promoting your podcast, and growing your brand.



In this episode, we talk through the 8 tactics we use to create content for this show.














Resources Mentioned



CalendlyBook Like A BossGuest Email Template



Episode Transcript



Craig: 00:08 Hello and welcome back to audience. I’m Craig Hewitt, your host from Castos. If you’re new to the podcast, we’ve been talking the last few episodes about creating great content and how that’s really a cornerstone of growing your podcast organically. We’re going to talk a lot about promotional and marketing efforts for, for growing your audience a bit later in the podcast, but in this episode we’re going to really focus on how to efficiently and effectively create your podcast content. There’s a lot that goes into creating really great content and a lot of it is a stylistic and artistic and creative to be, to be honest, but a lot of it comes down to creating good systems and processes for how to go about creating that content. So putting some structure around how you create content will make you more effective and efficient with the time you’re spending creating your content for your podcast. And today we’re going to dive into a handful of tactics and strategies that we like to use in creating the content for audience that you can use as well. So let’s dive in.
Craig: 01:11 The first thing that we liked to look at is the concept of working in series a. So a series of a podcast is typically a grouping of episodes anywhere from, I’ll say six to, I don’t know, 20 episodes, but it has a predefined scope, do it, and duration typically. Uh, the nice thing about this is it gives you that kind of mental and emotional break that you know, is coming, uh, podcasting and perpetuity forever. Every week can be daunting to a lot of people. So to know that, okay, I’m gonna record 12 episodes for the season, then we’re going to take a break for three weeks and we’re going to come back with another season that might be themed differently or have something, a different topic you’re going to talk about, gives you and your audience a nice, uh, potential like mental break from the day to day or week to week grind, honestly, uh, of creating a podcast every week.
Craig: 01:59 Uh, for those of you who have a podcast already, I’m sure you’ve experienced this where you say, I would love to just take this week off. Uh, I think if you’re working in seasons and you know that you’re only creating 12 episodes of content, it might be a little easier for you to say, okay, I only have three more weeks, then I have three weeks off. It also lets you form your content into a really cohesive grouping because you have again, say 12 episodes to talk about a particular topic and your overall subject area. And I think that it does allow for better cohesiveness and the grouping of, of your episodes when you’re talking about a particular aspect of your topic. So think about working in seasons and the big thing here is to let your audience know that your podcast is go...

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