In this episode of the Athlete CEO Podcast, Erik sits down with Alex Mather, the co-founder of The Athletic.Valued at roughly $500 million The Athletic has disrupted the sports media world.They dive into the vision, strategy and tactics that led to the quick rise of dominance for the Athletic in a saturated market that seemed impenetrable.Alex offers advice and lessons learned from the founding of The Athletic covering topics like:The characteristics he learned growing up that helped give him tenacity, resolve, and a positive outlookHow Alex and his co-founder Adam built The Athletic to be differentHow to understand and work to refine your brandPutting people first and using analytics to optimizeThe burdens of leadership and the importance of caring for and supporting your teamWhat leadership looks likeWhy helping your team to win is more important than being rightThe 4 daily actions he encourages his team to take to stay focused and support others during tumultuous times

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