Send us a textUnlock the strategies behind Reckon Limited's growth with insights from CEO Sam Allert on ASX Briefs. Discover how Reckon, a leading Australian software company, is tackling the business software landscape with innovative solutions for SMEs and legal firms. Sam Allert shares the secret sauce behind Reckon's 5% increase in annual recurring revenue and 7% surge in cloud revenue, fueled by their successful US legal group business and the growing Reckon One accounting and payroll software in the SME market. Learn about the promising prospects arising from their strategic acquisition of Cashflow Manager, introducing 20,000 new SME clients to the Reckon family, and how this move aligns with their ambitious growth plans.Sam delves into Reckon's strategic manoeuvers to capture new opportunities in the US and UK legal markets, particularly through their investment in NQ ZebraWorks and the BillingQ product. With a keen focus on enhancing sales and marketing efforts, Reckon's commitment to delivering EBITDA and fostering profitability is set to propel them towards double-digit ARR growth. Tune in to gain a deeper understanding of how Reckon is poised to transform the business software sector and what this means for the future of SMEs and legal firms worldwide.

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