Data - Contextual Data vs Transactional/Behavioral Data

07/01/2021 27 min Temporada 1 Episodio 3
Data - Contextual Data vs Transactional/Behavioral Data

Listen "Data - Contextual Data vs Transactional/Behavioral Data"

Episode Synopsis

Our first guest episode on Association Strong! Dave and Tom are joined by software developer Sigmund VanDamme, the founder of Nimble User (now Nimble AMS) and GoJectory. In this episode, they discuss the differences between contextual, transactional, and behavioral data. Learn about which types of data are most valuable for growing your association and providing the right offerings to your current audience. 
 
If you have a topic you'd like to hear us talk about or just want to connect, reach out to Tom Morrison at [email protected] or Dave Will at [email protected]