Guest: Dallas Crawford Predictive (and other Advanced) Analytics capabilities are often presented in a way that is daunting to the ordinary business person. Meanwhile the demand for people with data science skills is sky-rocketing, and there is anxiety about the opportunity cost of not leveraging these exciting new technologies. In this week’s conversation, we bring this seemingly abstract world down to earth, with a series of real-life examples that illustrate the value – and importance – of looking at these technologies. It turns out that once you focus on the business problem that you are trying to solve – which in QueBIT’s opinion is the only way to do analytics – a lot of the mystery disappears. We conclude by sharing what we have learned about how to make sure your data science efforts are successful.

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