Episode 12: My Bank FIRED me as their customer!
A few years ago, A.G. – who lives in the United States - received a letter from her bank in Denmark telling her that their relationship would be terminated. A.G. still had several thousand dollars deposited in a checking account as well as an investment account. This personal story leads into a discussion of profitability modeling and allocations in general, and customer profitability modeling – especially in the context of financial institutions – specifically. Profitability models are a very interesting Analytics use case for several reasons. They are valuable as they can provide great insights into both problems and opportunities in a business. They are interesting to implement, as they require a combination of business understanding, creativity, data wrangling skills, technical smarts … and political finesse!
In this episode we describe the value that profitability models can bring, and provide three valuable tips for how to be successful in deploying profitability analytics to support better business understanding and decision making.  This episode is sponsored by QueBIT, the trusted experts in analytics.

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