China's Cross-Border Luxury Ecommerce: The Past & The Present, with Claire Chung, Former China GM of Yoox Net-A-Porter Group

23/10/2020 41 min Episodio 146
China's Cross-Border Luxury Ecommerce: The Past & The Present, with Claire Chung, Former China GM of Yoox Net-A-Porter Group

Listen "China's Cross-Border Luxury Ecommerce: The Past & The Present, with Claire Chung, Former China GM of Yoox Net-A-Porter Group"

Episode Synopsis

Show notes:02:26 Educating overseas brands about the China market in Shangpin05:03 The reasons why overseas brands rejected Chinese platforms in early days08:05 Shangpin partnered with banks to build trust with customers10:30 First time brought Topshop to China’s online space13:22 Online consumers for high-end brands in China16:37 The role of Shangpin in providing unique user experience19:17 The importance of after-sales customer service22:04 The biggest changes in China’s luxury ecommerce space28:32 China’s innovation that is brought to the rest of the world30:53 How the overseas perceives the innovation from China35:00 The new definition of luxury Many thanks to our guest  Claire Chung; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!Follow us on LinkedIn:  www.linkedin.com/company/the-china-startup-pulse/Email us: [email protected]

More episodes of the podcast Asia Startup Pulse