Cumbrian mixed farmer and NFU ambassador Will Case featured in our fourth episode of 'An Audience With...Will Case.' 
Will and his family have created a hugely diverse farming business over the years. The key to their success has been to ensure each enterprise stacks up individually; we asked exactly how they've done that:
•    How their diversification into free-range hens became the most profitable part of the farm
•    How this allowed the family to split the business into two viable farms 
•    How his Salt Marsh Lambs are reared for Booths and other quality butchers  
•    How he adds further value to his business with pedigree breeding Texels and shearling ram sales 
For Will, who sees himself as a 'proud custodian of the countryside', his work is a family affair with a 400-year long farming legacy. He has worked with his brother and parents, focusing on diversifying into dairy and free-range hens alongside their livestock trade, to ultimately build two viable farm businesses which are now run separately by Will and his brother.
Andrew Robinson, our Head of Agriculture hosted this online event and discussed with NFU ambassador Will about how the family has really made the best of what they’ve got and in turn, safeguarded the wider family’s livelihood for future generations.

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