S2E3 - The world of the legendary designer Peter Schreyer

19/11/2021 20 min Temporada 2 Episodio 3
S2E3 - The world of the legendary designer Peter Schreyer

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Episode Synopsis

For episode three, legendary designer Peter Schreyer, President and Head of Design Management of Hyundai Motor Group, tells Are We There Yet? host Suzi Perry how his unique creative approach has helped change both Hyundai’s design philosophy and its company culture. He also reveals how his journey from Germany to South Korea inspired the transformation of Kia and Hyundai into instantly recognisable automotive brands. See omnystudio.com/listener for privacy information.