One challenge architects face is the pressure to deliver their signature creative style while also serving the client’s needs. This push-and-pull relationship between creative practice and professional service never goes away, but there are a few tactics you can use to help strike a balance. In this Section Cut interview, Principal Steve Perce of bldg.collective explored how to deliver an excellent client experience while also honoring your creativity. He talked about the importance of guiding the conversation, educating them throughout the process, and creating moments of delightful design.Interview TakeawaysGet in the right mindsetGuide the conversationConnect over creative opportunitiesCreate moments of delightful designCommunicate the impact of client decisionsAlign on goals and schedulingEducate clients through the processTailor your conversations to the clientTreat your work as an ongoing practiceBalance creativity with feasibilityShow LinksConnect with Steve Perce on LinkedIn or TwitterCheck out bldg.collectiveConnect with Nathan Malone on LinkedInCheck out MonographFollow Monograph on LinkedIn or InstagramListen and about Monograph 

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