There's never a perfect time to change your email program - but there are definitely wrong times. In this episode, we reveal the crucial factors that determine whether your email program changes succeed or fail. From authentication updates to ESP migrations, learn how to implement changes without risking deliverability or triggering compliance investigations. Discover why January presents unique opportunities, how to build comprehensive testing frameworks, and why your fallback plan might be the most important document you create this year. Essential listening for email marketing teams planning infrastructure changes, privacy updates, or ESP migrations in 2025.

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