Marketing Advice for Start-ups to Become Stay-ups | April Dunford

AQ's Blog & Grill
05/12/2019 19 min
Marketing Advice for Start-ups to Become Stay-ups | April Dunford

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Episode Synopsis

She’s the CEO of Sprint.ly, a marketing mentor and angel investor who started her hurricane of entrepreneurial activities by studying engineering. In this episode of AQ’s Blog & Grill, April Dunford shares her experiences going from an engineer to a marketing genius. Alan and April discuss marketing strategy vs. tactics, creating the right metrics and shifting your mindset from selling to helping your customer buy.  Becoming a “stay-up” isn’t an easy road, so April provides her top three marketing strategies start-ups should follow to find success.

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