In this episode, Pritika Mehta, the CEO/Founder of SockSoho and Butternut.ai, discusses her journey as an entrepreneur and the significance of distribution channels. She emphasizes starting small, focusing on the initial hundred users, and gradually scaling the product. Pritika highlights the importance of customer feedback and utilizing platforms like Twitter, Product Hunt, and LinkedIn for reaching the target audience. The episode emphasizes the step-by-step process of building a successful product and overcoming fears of rejection.

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