In this episode, Katie Gamble, founder of Nature Bee, discusses her journey from reducing single-use plastic waste to scaling her business.She emphasizes the importance of sustainability as an integrated part of life, advocating for small changes with big impacts. Katie shares her daily habits, such as using reusable bags and beeswax wraps. She highlights the role of education, awareness and community in motivating people to reduce single-use plastics and promote more sustainable practices. She identifies knowledge, cost, and convenience as major barriers tosustainability, suggesting achievable goals and collaboration as solutions.Katie's vision includes the widespread adoption of sustainable practices to improve health, resource management, and the environment.“From a brand standpoint, our responsibility is to make sustainable choices more affordable and accessible for everyone. Everyone should be able to access sustainability”.Katie Gamble. Katie's business can be found at: https://www.naturebeewraps.caThis project contributes to the completion of my Master’s degree in Environment and Management at Royal Roads University, under the supervision of Dr. Alice MacGillivray. I acknowledge that this research has been conducted on the traditional lands of the Lekwungen-speaking Peoples, the Songhees and Esquimalt Nations.

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