ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Building Brand Equity"
Episode Synopsis
In this episode of The Apollo Groups Podcast, Tamu and Ngoni delve into the critical topic of building and leveraging brand equity to drive business growth. They discuss the importance of creating, building, and maximizing brand equity, and share practical strategies for identifying and removing 'leakages' that can drain your business' resources. They also emphasize the crucial role of creating your own products in building a strong brand.
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