Consumer demand for sustainable products is at an all-time high, with 77% favoring eco-friendly options. In this episode, host Allyson Mitchell welcomes guest Tony Altmann, Leader of Circular Innovation at Apkudo. Allyson and Tony explore the critical role of circularity in the connected device industry and share how Apkudo delivers a sustainable solution for connected devices that benefits our customers and advances the entire industry.  In the episode, you'll learn how Apkudo's innovative AI-driven platform optimizes reverse logistics processes and, in turn, helps tech giants meet their ambitious sustainability targets. The conversation delves into the complexities of impact reporting, shedding light on the diverse challenges companies face in different industries while striving to measure and report their environmental footprints accurately.   
The electronics and technology industry stands at a pivotal juncture, with significant advancements and challenges in achieving true device circularity. From evolving carbon emission calculations to avoiding massive CO2 emissions and e-waste, Allyson and Tony analyze the environmental impacts and hurdles that lie ahead. Tony also addresses the persistent barriers, such as linear device supply chains and reverse logistics challenges, emphasizing the importance of technology, automation, and AI in driving circular transformation. Tune in to learn about Apkudo's transformative solutions and approach that makes circularity possible for businesses and consumers alike.  In this episode: 

Sustainability vs. circularity: what's the difference? 


Linear vs. circular economy 


The hierarchy of the circular economy


Global focus on refurbished devices, ESG goals, UN initiatives 


The CPO effect (Certified Pre-Owned), Apple’s refurbished program 


8 ways the circular economy outperforms linear business models 


Unique tech, AI, and data driving the industry


Apkudo's 2023 Impact Report


Industry challenges going forward 

 Resources: 

Tony Altmann LinkedIn 
Allyson Mitchell LinkedIn 
Apkudo's Podcast 

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