Out of the 200 million phones Apple shipped in 2020, a striking 80% were purchased by upgraders rather than first-time buyers. This trend isn't exclusive to Apple; it's a prevalent economic model among leading companies. Instead of solely seeking new customers, these brands prioritize giving existing fans a reason to return. But what drives this continuous cycle of upgrades? While brand loyalty is significant, what else compels us to upgrade so frequently?


#iPhone #Apple #technology #plannedobsolescence #economicmodel #brandloyalty #upgradecycle
See show notes: https://inlet.fm/aperture/episodes/671aa1f4547aa357809845ee
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