In a world obsessed with big data, robust dashboards, and faster answers, what if the real insight about insights has to do with slowing down and making real connections?That’s how Tim Wilson and Valerie Kroll approach each project, working with organizations to help them rethink their approach to data analytics and consumer insights. Over the years, their facts & feelings approach has made a huge impact on a wide variety of brands, including Yoplait, Time Warner, Adobe, P&G, Purell, Marriott, Lysol, and more. Instead of more data, they suggest using less data, informed by better questions and smarter conversations. And even though they have a data-driven approach, they never discount the power of observation or instinct to help uncover those aha moments.With a unique blend of quantitative expertise and qualitative intuition, Tim and Val approach  data less like a crystal ball and more as a conversation starter. Because when you stop chasing “perfect data” and start looking at the bigger picture, you’ll often find fresh angles and new opportunities for growth.Some of my favorite aha moments from our conversation include:The power of doing a pre-mortem when kicking off a project The surprising focus group conversation that led to a breakthrough innovation for YoplaitHow a failed “chunky bracelet” for Lysol inspired a successful Purell product ideaThe two “magic” questions they like to ask clients to help set everyone up for success The jobs they had before facts & feelings that have helped them become more detail-oriented, compassionate storytellersShow Notes:Below are links to books, shows, and other inspiring ideas that came up during our conversation.Books:Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts by Annie Duke In Your Purse: Archaeology of the American Handbag by Kelley StyringJames by Percival EverettP is for Pterodactyl: The Worst Alphabet Book Ever by Raj Haldar Frog and Toad Storybook FavoritesShows:Severance TrailerThe Bear Trailer

Ver todos los episodios