Buyer Persona Template: Why your brand needs one and how it affects its bottom line

27/04/2022 16 min Temporada 1 Episodio 1

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Episode Synopsis

EPISODE SHOW NOTES
What’s the most expensive asset any people have? Hint: It’s something you can never win back and it’s scarce.
If you thought “time”, you got it right.
Now, you might be thinking: What does it have to do with a buyer persona?

People are looking for quick wins.
You are looking for sustainable sales.
Both need to find each other as quickly as possible.

Creating a Buyer Persona Template is that shortcut.
A shortcut to tailor your message to meet people looking for the solutions you provide.
And it’s also important to say: To push away people who won’t turn into customers, saving you and them what we agreed to be the most valuable asset - time.
Listen to know more about:

Buyer Personas are not what most people think it is
How people’s personality affects your business
How people’s persona affect your business
Buyer persona touchpoints