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Listen "Blog To Book: Is the Formula Still Working ?"
Episode Synopsis
Smug Hipster puppies, auto-corrected texts of Dads who say "divorce" when they mean "Disney" (oops) , and Asian moms who steal napkins from Chipotle. The world of user-generated blogs is full of random time-wasters, but also lucrative book deals. In his latest Tech Diary, WSJ's Andy Jordan examines the current market for blog-to-book deals and looks at the pesky question of profiting from user-generated content.
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