Mark Osikoya | CEO of Commonwealth Games Team England on sports sponsorship

Anatomy of an Agency
07/08/2025 22 min Temporada 1 Episodio 64
Mark Osikoya | CEO of Commonwealth Games Team England on sports sponsorship

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Episode Synopsis

During an illustrious career in sport Mark Osikoya has gone from running Coca-Cola's sponsorship of the London 2012 Olympics, to being in charge of the NBA's European partnerships to now being the CEO of Commonwealth Games England, preparing Team England for Glasgow 2026.He speaks to us about the best ways athletes can get brand deals, what sponsors are looking for, and how to transition from being a sportsperson into the business of sport.

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