If you want to rewire your brain for 10x growth, this conversation with Dr. Benjamin Hardy is a must-watch. We dive deep into how to raise your personal and business “floor,” why your standards determine your success, and how to use impossible goals as tools—not traps—for transformation. From the psychology of time to mastering focus and simplicity, this episode delivers the frameworks the top 1% use to scale faster and live better. Whether you're a business owner, entrepreneur, or someone looking to reach your potential, this episode will change how you operate.📘 Grab The Science of Scaling (audiobook) for free at: https://scaling.com/audiobookVideo Chapters:00:00 - Why Most People Operate From a Low Floor01:05 - Ben Hardy’s Origin Story and Path to Writing04:40 - Building an Audience Before the First Book Deal07:30 - Family, Adoption, and Personal Journeys08:45 - How Ben’s Books Shaped Braiden’s Business Growth10:30 - Why Impossible Goals Are the Starting Point13:00 - The True Psychology Behind Goals and Growth17:00 - Everyone Has Goals—Whether They Admit It or Not18:00 - Introducing “The Floor”: The Standard You Tolerate20:30 - Why Your Floor Determines Your Outcome23:00 - Raising the Floor in Business and Life25:45 - Walking Away From Your Past Self27:00 - The Psychology of Time: Past, Present, and Future30:00 - The Power of Compressing Timelines32:00 - Using Impossible Goals to Build Better Systems34:50 - Strategy, Focus, and Simplicity Over Complexity36:30 - What People Get Wrong About Scaling38:30 - How Impossible Goals Force Innovation40:50 - Reconciling Impossible Goals With the Gap and the Gain44:00 - Floor as a Way to Measure Progress and Success46:25 - Final Takeaways From the Book48:00 - Three Business Lessons From Dr. Hardy51:20 - Will AI Replace Authors?52:50 - Ben’s Best and Worst Investments56:00 - Where to Get the Audiobook FreeLink to my top High Yield Savings Accounts 👉 https://rb.gy/5thd77Link to my top Credit Cards 👉 https://rb.gy/hbm0rbSocial Media: Follow me on Instagram 👉 https://www.instagram.com/braidenshawFollow me on TikTok 👉 https://www.tiktok.com/@realbraidenshawFollow me on X 👉 https://x.com/braidenshaw

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