Small Touches, Big Returns: Ownership Lessons You Can’t Ignore

20/08/2025 31 min
Small Touches, Big Returns: Ownership Lessons You Can’t Ignore

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Episode Synopsis

Send us a textFrom inheriting a thriving hearing healthcare practice to navigating the realities of ownership, Julie’s story is a masterclass in growing an already-successful business while keeping your team—and yourself—balanced and motivated.When Julie took over a business doing ten times the revenue of the average practice, she didn’t just maintain it—she expanded it. Drawing from nearly a decade of working inside the practice before buying it, she reveals how knowing your numbers (like help rate, revenue per hour, and cost of goods) is the key to making smart decisions and protecting profitability.Staffing challenges? Julie tackles them with a mix of strategy and creativity—from incentives and team recognition to comfy breakroom chairs, ice machines, and even “Christmas in July” surprises. She shares how small, thoughtful touches keep her team engaged, productive, and loyal, which directly translates to better patient care.We also dive into marketing in today’s world, from AI-driven websites to car shows in the parking lot, and why sometimes the best way to reach new patients is to go where they already are. Julie doesn’t shy away from the hard truths of ownership—like holding people accountable to monthly goals, navigating debt, and setting boundaries when working with family—but she proves that with clear systems, a bit of innovation, and a focus on relationships, a small-town business can achieve big-time results.Whether you’re stepping into a business you’ve worked in for years or buying one from the outside, this episode delivers practical advice on leadership, marketing, and building a workplace where people—and profits—can thrive.

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