In this episode of All Things Product, Petra Wille and Teresa Torres dig into one of the most common — and tricky — questions they get: How do I choose the right product coach?

If you’ve ever scrolled past 7,500 “product coaches” on LinkedIn and wondered who’s actually worth your time and money, this one’s for you. Teresa and Petra share red flags to watch out for, green flags that signal quality, and practical tips for vetting coaches across product discovery, leadership, and more.

Whether you’re looking for your first coach or want to sanity-check your current shortlist, you’ll walk away with a clear framework to help you make an informed choice.

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