In this episode of All Things Product, Teresa Torres and Petra Wille tackle a common question in product circles: How different is product discovery in B2B versus B2C? Spoiler alert—it’s probably more similar than you think.
Teresa shares real-world insights from working with both types of organizations and breaks down why perceived differences—like end users vs. buyers, procurement teams, and complex sales cycles—don’t fundamentally change your approach to discovery. Petra highlights common blind spots, like neglecting buyer personas, and they both offer practical advice for product teams navigating multi-role ecosystems.
Whether you're in enterprise SaaS or building a consumer app, this conversation will help you rethink assumptions and focus on what really matters: talking to the right people, at the right time.

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