There has been an increase lately in the massage coaching world, where coaches are pushing hard to help therapists have booming "gift-certificate seasons."And while sometimes, "Yes!" this is a great option. It's an opportunity to promote your business and get noticed. It opens the door for future referrals.It's a tap in the vein for your bank account...There are other times when you may want to pump the brakes on this kind of heightened emphasis. Listen on to hear why I chose to take gift certificates off of my website.

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