Quantity Over Quality

07/03/2024 4 min
Quantity Over Quality

Listen "Quantity Over Quality"

Episode Synopsis

I send out
• Daily video
• Monthly video
• Weekly podcast
• Monthly newsletter
• Weekly newsletter
• Blog 7 days publicly
• Blog 7 days to community
• Post on X 7 times per week
• Post on LinkiedIn 3 times per week
• Send out monthly promo piece

That’s 1,651 potential contact points with clients and prospects annually

That’s why I receive unsolicited referrals and purchases

People can always unsubscribe, I’m never offended

How long does this take me: Total is three hours a week or half a day.

I don’t self-edit or cover up mistakes

I use self-effacing humor

I tackle some tough issues

I have a huge net, so I only pull out the fish I desire

I have offerings at various levels for everyone

I market before I create content

I rely on external resources for technology, etc.

I’m faster at both quality and quantity than ChatGPT

Does this really work?

Well, you’re listening right now, right?

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