AN HOMAGE TO FRIENDSHIP. Thomas Persson is a creative director, editor and brand consultant. His understanding of fashion, culture and corporate identity is a resource for global fashion and beauty companies in their visual communication and brand building projects. He created "Acne Paper" an acclaimed magazine published by Acne Studios. He art directed global advertising campaigns for leading fashion brands including Armani and he made two books on the legendary photographer Snowdon. Today he is once again at the editorial helm of a reborn "Acne Paper". "A magazine is a beautiful way to connect with the world." "There is something about the book and some magazines that, when they are well done, the Internet and social media can't really compete with it, because it's an object." "There's always one favourite image that sings to me, so it's not a difficult choice, it stands out."

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