BEAUTIFULLY TRANSFORMING WALLS AND ROOMS. Idarica Gazzoni Frascara’s hometown is Bologna, Italy. After she studied with Van Der Kelen in his painting school in Brussels, Belgium, and learned the technique of faux bois and marbleizing she became a passionate artist, painting rooms and walls and ceilings in Italy and many other countries. In 2009 she founded Arjumand’s World and opened her first showroom for fabrics and wallpapers in Milano. “I fell in love with Arjumand because she was quite extraordinary and had all the details I was looking for.” “All the rules have changed.” “Being so small I cannot be like Zara Home, unfortunately!”

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