https://aiworldjournal.com/report-ai-powered-market-research-a-strategic-intelligence-report/ AI-powered market research, highlighting its increasing importance due to the volume and velocity of data. It explains that traditional methods are being augmented or replaced by AI tools like Natural Language Processing (NLP), Machine Learning (ML), Predictive Analytics, and Large Language Models (LLMs), which automate data analysis and provide real-time insights. The report uses AlphaSense as a case study to demonstrate how an AI-driven platform is used by organizations to improve strategic decision-making through features like an AI search engine, sentiment analysis, Smart Synonyms™, and Generative AI Summaries. Finally, it touches upon ethical considerations and the future of market research, predicting AI will play an even more central role in generating actionable intelligence across various industries.

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