Listen "CMO wet dream: Predicting human behaviour"
Episode Synopsis
Understanding human behaviour is critical to business success.
Behavioural science informs every growth stage and product decision - yet so few businesses pay any attention to human behaviour and psychology.
This new development makes a hugely insightful and practical corpus of psychological and behavioural data useful for everyone.
Behavioural science informs every growth stage and product decision - yet so few businesses pay any attention to human behaviour and psychology.
This new development makes a hugely insightful and practical corpus of psychological and behavioural data useful for everyone.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.