CMO wet dream: Predicting human behaviour

07/11/2024 16 min

Listen "CMO wet dream: Predicting human behaviour"

Episode Synopsis

Understanding human behaviour is critical to business success.
Behavioural science informs every growth stage and product decision - yet so few businesses pay any attention to human behaviour and psychology.
This new development makes a hugely insightful and practical corpus of psychological and behavioural data useful for everyone.