Your next customer might be an AI agent

18/07/2025 8 min Temporada 2025 Episodio 15
Your next customer might be an AI agent

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Episode Synopsis

Send us a textYour next customer might be an AI agent - and it doesn’t care about your brand story, influencer campaigns, or emotional hooks.🧠 Logic > Loyalty: AI agents prioritize structured data, availability, and value - not lifestyle branding.📊 If your product info isn’t machine-readable, it might as well not exist.🔁 M2M commerce is coming fast - will your systems know how to negotiate with autonomous agents?🧩 Marketing must go cross-functional: It’s not just a creative game anymore - product, data, and dev must align.🧬 Trust needs to be redefined: How do you encode “reputation” into a signal machines understand?⏳ Human vs. Agent detection will be essential - Can your systems tell the difference?2025 ©️ Works4Me BV